BRITE Energy Innovators

Ohio’s Only Energy Technology Incubator

BRITE Energy Innovators, formerly known as the Tech Belt Energy Innovation Center, or “TBEIC”, hired +Public to build a renaming and rebranding strategy that involved interactive sessions with their key stakeholders. The results of the strategy sessions not only led to the determination of BRITE as the new name of the organization but also the design of their brand identity system.