BRAND IDENTITY

North Boroughs community weekend

North Suburban Chamber of Commerce

Concept One

Version One

The aesthetic of this design was intended to appeal to families and tourists. A visually quirky and offbeat but approachable neighborhood feel.

Approved Version

The final version was intended to resonate more with the chamber members and business stakeholders.

Concept Two

This design sought to incorporate different elements of each of the three events into a singular graphic while maintaining a circular, grouped composition.

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