The School of YOU Promotional Campaign
This project replicates our city’s branding of “City of YOU” with its youngest stakeholders in a “School of YOU” project to empower students to be the best that they can be and drive home the same message as “City of YOU” — that just as the city is what its residents make it, your school is what YOU make it. We want to create an awareness with the students about the branding but also need to involve them as owners of our transformation by drilling down into what it personally means to each of them, starting initially with the Core SEL Competencies of self awareness, self management, and responsible decision making.
The ability to accurately recognize one’s own emotions, thoughts, and values and how they influence behavior; the ability to assess one’s strengths and limitations, with a sense of confidence, optimism, and a growth mindset.
The project will enhance CHAMPS, an evidence based PBIS model for deployment at the classroom level by creating “School of YOU” Ambassadors who model good citizenship. As a result of this project, schools will realize improvements that include reductions in classroom disruptions, referrals, and in-school/out-of-school suspensions, expulsions and juvenile court incarcerations, along with corresponding increases in teachers’ perceptions of efficacy and student motivation.
In addition to improved climate and culture, this project will empower individual students to be their best, generate a collection of artifacts of high quality that are suitable for publication (artwork, podcasts and writing) to be displayed citywide, statewide, and nationally.